About UGC by Carli
With over 4 years of digital marketing experience, Carli is a dedicated UGC creator and creative strategist, specializing in paid media and social creative strategy. Having partnered with over 100 brands across 500+ campaigns, Carli combines storytelling expertise with data-driven insights to produce scroll-stopping, conversion-focused content.
Carli’s comprehensive skill set spans direct-response video editing, creative ideation, scriptwriting, creator sourcing, and holistic brand strategy development. She excels at merging performance analytics with brand identity to craft innovative, results-oriented campaigns tailored to each client.
From storyboarding to scriptwriting, UGC production to video editing, and post-campaign analysis, Carli ensures that every creative asset follows industry best practices while staying authentic, engaging, and impactful.
Notable collaborations include TikTok, Fiverr, AliExpress and Impress.
Carli’s mission is to partner with businesses to design strategic, ROI-driven short-form video ads and social strategies that resonate deeply with audiences and drive measurable growth.